Print Marketing V.S. Digital Marketing
Printing is a multi million dollar industry that is continuously growing and discovering new ways to improve. The big debate right now is whether or not printing is diminishing in the ever growing world of digital marketing. One shouldn’t be so quick to decide. It is true that in this day and age the Digital Era is taking over, therefore making printed items more and more rare. When in actuality the more rare it is, the more valuable as well. There are a few points to make for the printing market; Not all printing is on paper, the customization of print gives consumers a more personal experience, and the fact that the print market is used less so it is more valuable and stands out. With the knowledge given here we hope to give the audience some invaluable information to show the world of printing is not dying, but thriving.
Printed marketing now a days is so much more than 1000+mailers and handing out business cards ( both of which are very important). From your logo on cups and pens, to key chains and hats, you can pretty much print on anything today. With the growing world of printing, we are all hearing the growing buzz around 3D printers. Not only can you design your logo on just any ordinary cup, but eventually, design the cup as well. A lot of businesses generally hand these gifts out at trade shows, conventions, or even in house. This being done the consumer is more likely to hold onto it and remember the company next time you need something from them. With business cards, or mailers, they are simple to either lose or get tossed in the trash.
When you go onto any social media network to begin branding yourself through digital marketing, you begin by creating a profile. You put your name, email, and password into the form and from there you have some different options to choose from as to what you want to make your profile to look like. When you go into a lot of social media sites you see different profiles that all look really similar. It really comes down to the content the person is posting. Now lets look at print marketing. Business cards; you come into our shop and there are literally BILLIONS of different designs from the way the card is shaped, the color of the card, the design on the card, the font you want to use, etc. Your business card is designed and created by YOU. With all of this given you already have a step up on social media, or for some people it may be a large add on! From there your content that you have to offer is just icing on the cake. Business cards are just the begging, from there you get what your business needs. Signs, banners, letterhead, envelopes, and the list goes on.
Printing has been around since around 3000 BCE. Now when you look at artifacts, whether from the 80’s, 90’s, or earlier, in this day and age, they are invaluable. Printing is special because you don’t see it everywhere as much as you used to. The customization is beyond beautiful now and technology has allowed us to do even more than we have ever expected to. People expect to see simple Facebook posts or tweets who knows what. When you get handed a really nice business card it takes you a back because you aren’t used to it. Therefore its value, rises.
We really hope this gives you a real look into our world as printers. Lastly if you have any questions about different jobs we can print for you or if you need a quote, continue to browse the website and don’t be afraid to call or send an email!